Fáilte Ireland roadshow showcases Offaly to tour operators

Over twenty tourism business from Ireland’s Hidden Heartlands, were given the opportunity to promote their offerings to 22 Irish-based tour operators at a Fáilte Ireland workshop in the Tullamore Court Hotel on Turday, as part of Fáilte Ireland’s business-to-business (B2B) roadshow ahead of the 2024 season.

The tour operators will also visit some of Ireland’s Hidden Heartlands most iconic attractions, including the Tullamore Dew Distillery and Birr Castle Demesne.

Irish based incoming tour operators play a vital role in delivering increasing international visitor numbers, contributing valuable export earnings into the national economy, and sustaining jobs in all regions across the country. This B2B roadshow will further increase product knowledge and grow sales opportunities, which is worth over €800 million to the Irish economy annually.

Director of Demand Development with Fáilte Ireland Niall Treacy said: ‘’We are grateful that so many Irish based tour operators are taking the time to meet tourism businesses across Ireland's Hidden Heartlands. This shows the appetite and desire not only to meet with established leisure and luxury tourism suppliers, but also allowing for new business opportunities. 2023 has been yet another good year for Irish based tour operators, with international visitor numbers and spend with Irish tourism businesses continuing to grow.’’