AA Roadwatch to end its traffic broadcasts after 32 years

AA Ireland has announced that its ending the popular traffic and travel reports it has been providing over the airwaves for almost 32 years.

In a statement at lunchtime today (Friday) the insurance broker said it had taken the decision following "a strategic review".

"As of July 10, 2021, the AA will no longer provide AA Roadwatch broadcasts, effective immediately," said Don Brennan, Managing Director of AA Insurance.

"We have decided to move away from this service and instead focus on growing other areas of our business.

"The raft of new GPS technologies and traffic information sources means a wealth of detail available to motorists from various sources. We will still offer travel information, route planners, emergency advice, and reporting via our AA Ireland website and AA App."

Mr Brennan said the company was aware that many listeners would miss the traffic reports which regularly aired on the radio.

"We would like to sincerely thank all of the current staff and previous 'Roadwatchers' for representing The AA with such professionalism and distinction over the last 32 years.

"Still, we feel that now is a good time to move on. We are conducting a consultation process with the AA Roadwatch staff that is commencing today about the future of the editorial content direction of the brand," he concluded.