Great style is in your jeans
Denim at A|wear is having its fashion moment. Last year, A|wear launched four key fits, Bootleg, Fit & Flare, Wide and Skinny. For "09, your favourite fits all return to take the spotlight but have been updated with high quality luxury denim, the all new cropped skinny jean as well as on trend high fashion styles. Spring "09 is not just about your perfect fit, it"s about great style….pairing your favourite denims with the latest must have pieces. The "recessionista" in all of us will be delighted to hear that denim at A|wear starts at just €36! With over 50,000 pairs and 15 new styles arriving into the exclusive A|wear Denim Boutique…spring has never looked so hot! Speaking at the launch of the new Denim Boutique, CEO A|wear Annmarie Flood said: 'The key reason A|wear denim has been so successful is the quality the customer receives for just €36. In the current climate, no fashion-loving female wants to spend a fortune on just one pair of denims; it"s all about being savvy with how you spend. In A|wear, you can style yourself for under €100, to include your must have denims plus the fitted blazer & ruffle front blouse to match, what else could a girl possibly need!' One of the biggest looks in A|wear this spring is "Upper East Side". Think New York City chic meets Gossip Girl style icons such as Blake Lively and Leighton Meister, both named on Vogue"s "Hot" list for "09. It"s a sharp and tailored look, smart and dressy denim will be key. Choose super wide, tailored 70s floor sweeping flares or high waisted styles in deep shades of blue and black. Indigo wide leg denim will be a must have, worn with preppy pinstripe blazers and ruffle front shirts. To get the look, add super sized corsages or pair your favourite denim mini with statement ankle socks and an oversized tote bag. 'The skinny jean is still a big trend this season and has become a true modern classic. We have updated the skinny collection to include a super skinny jean….a slim and tight cut jean, perfect worn tucked into boots. We have also added the new cropped skinny, an ankle length style in shades of light blue and black. Wear with a simple vest and flats for an easy look or pair with killer heels to take your look to evening,' continued Annmarie. A|wear will launch its new Denim Boutique across all stores and Awear.com this month. Be sure to head instore to check out all the fab instore competitions where you could be in with a chance to win a whole new wardrobe worth €1,000! Also keep an eye on Awear.com this week as A|wear teams up with the UK"s hottest title "Elle" to offer you a dream prize! A|wear is located in Tempest, No 1 Church Street, Tullamore.