Kate Moss and Jourdan Dunn exude Hollywood glamour in Charlotte Tilbury’s new campaign

By Lara Owen, PA

Charlotte Tilbury’s new campaign channels sultry film noir with British supermodels Kate Moss, 50, and Jourdan Dunn, 34.

Known to indulge in the hyper-glamourous, the campaign celebrates Tilbury’s new Exagger-eyes Volume Mascara: a new formula that promises 28-hour lift and volume.

The bold campaign is inspired by the shadowy and dramatic world of film noir, featuring the brand’s ‘beauty muses’ including Charlotte’s niece, Bella Tilbury.

Bella Tilbury poses in black and white photograph with mascara
Bella Tilbury and her sister, make-up artist Sofia Tilbury, work with their aunt for her namesake brand (Charlotte Tilbury/PA)

“Charlotte and I may have been best friends for over 30 years,” says Moss, “but her vision and continued creativity continues to amaze me. This shoot was no exception, entering her film noir world blew me away – it was like being on an iconic Hollywood movie set.”

Kate Moss poses with black cat eye
Kate Moss has been working with Charlotte Tilbury since her early 20s (Charlotte Tilbury/PA)

For the campaign, each muse took on different a character, including the ‘private eye’, ‘seductress’ and ‘damsel’s not stressed’, the campaign has the allure of retro femme fatales.

“Embodying the ‘damsel’s not stressed’ femme fatale character to bring Charlotte’s film noir vision to life made me feel like a Hollywood screen siren,” says Dunn, “I was hoping Charlotte would let me keep that 1950s Cadillac… maybe next time!”

Jourdan Dunn poses in vintage car in black and white
Jourdan Dunn has been a Charlotte Tilbury ‘Beauty Muse’ for over two years (Charlotte Tilbury/PA)

A brand rooted in British character, Tilbury focuses on British icons to champion her brand. Kate Moss has been a face of Charlotte Tilbury since the brand’s inception, having first worked with the make-up artist in the 1990s.