Targeting German holidaymakers for Offaly

A local company was in Germany this week as Tourism Ireland kicked off its 2023 programme of promotions at CMT (holiday exhibition) in Stuttgart this week. Tourism Ireland was joined at CMT by nine tourism businesses from Ireland – including Silverline Cruisers (based in Banagher).

CMT is one of the biggest travel fairs in Germany, attracting around 300,000 visitors – or potential holidaymakers for Ireland – all looking for ideas and suggestions for their next holiday. CMT also attracts leading tour operators and travel agents, as well as around 1,500 travel and lifestyle journalists, during the nine-day event.

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “CMT in Stuttgart is the first travel fair of the year for Tourism Ireland, providing an excellent opportunity to spread the word about the many great things to see and do in Ireland and to encourage German travellers to put Ireland on their holiday ‘wish-list’ for 2023.

“Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. In 2019, we welcomed 749,000 German visitors to the island of Ireland.”

Promoting Ireland’s Hidden Heartlands, Ireland’s Ancient East, the Wild Atlantic Way, Dublin, Belfast and the Causeway Coastal Route will continue to be a major focus of Tourism Ireland’s activity in Germany, and elsewhere around the world, in 2023. The organisation will also continue to highlight ease of access from Germany to Ireland.